Choosing the right AI branding tool depends on the part of the branding workflow you need to support. The tools below cover logo generation, brand kits, brand asset access, online guidelines, mockups, screenshot-based social visuals, and marketing automation.

This guide compares six core Web-based tools using the provided tool facts: features, pricing, platforms, integrations, and product descriptions. It also includes additional AI branding tools to consider adding to the roundup, including Zawa and Bloom.

What are AI branding tools?

In this guide, AI branding tools are Web platforms that support branding-related tasks such as:

• AI-powered logo generation
• Brand kit creation
• Marketing material templates
• Social media profile templates
• Brand asset search and downloads
• Brand data APIs
• Online brand guidelines
• Mockups and video mockups
• Screenshot-to-graphic creation
• On-brand image and video generation for marketing
• Ads, SEO, and social media task automation

How we compared these AI branding tools

This comparison is based on the listed tool facts for each product:

• Core branding-related features
• Pricing model
• Platform availability
• Integrations
• Supported asset, guideline, mockup, social visual, or marketing automation workflows

Best AI branding tools compared

The best AI branding tools

1. Looka

Looka is a Web platform for creating a cohesive brand identity with AI-driven logo design and branding tools.

Its core features include AI-powered logo generation for unique designs and a comprehensive brand kit for cohesive identity. Looka also includes 300+ templates for marketing material design, customizable social media profile templates, and professional business card design options.

For brand asset output, Looka provides high-res logo files in multiple formats. It also integrates with business card printing services, marketing platforms, and social media platforms.

Pricing: Freemium.

Try Looka

2. Brandfetch

Brandfetch is a Web platform for accessing and organizing brand assets through a database of over 50 million.

The platform provides access to a library of over 50M brand logos. Users can search for brands by name or URL, download brand assets in various formats, and use real-time data to keep brands up to date.

Brandfetch also supports brand data integration using reliable APIs and includes collaborative tools for personalized branding. Its listed integrations are Zapier and Integromat.

Pricing: Free ($0 to $150 per month).

Try Brandfetch

3. Bravemark

Bravemark is a Web platform for creating and sharing interactive brand guidelines for clients.

The tool lets users design and publish online brand guidelines, with responsive guidelines optimized for any device. Guidelines can be shared with clients via URL links.

Bravemark also supports uploading and organizing brand assets in modules. It includes customizable templates for personalized branding and client access with downloadable brand assets.

Pricing: Freemium.

Try Bravemark

4. Artboard Studio

Artboard Studio is a Web platform for creating mockups with customizable templates and AI tools.

The platform includes thousands of high-quality mockups across a wide variety of categories. It also provides an online editor for easy design applications.

Artboard Studio supports video mockups for dynamic presentations and includes an AI generator for quick mockup creation. Its listed integrations are Figma and Adobe Express.

Pricing: Freemium.

Try Artboard Studio

5. BrandBird

BrandBird is a Web platform for transforming screenshots into branded visuals for social media.

The tool can transform screenshots into graphics, add professional 3D effects, and customize graphics with stylish presets. It also supports image annotations with arrows and emojis.

BrandBird includes device mockups for realistic displays and templates for quick and easy design. Its listed integrations are Figma and Chrome.

Pricing: Freemium.

Try BrandBird

6. HyperfxAI

HyperfxAI is a Web platform for AI-driven automation and marketing workflow management.

The platform can automate ads, SEO, and social media tasks. It can also generate on-brand images and videos for marketing.

HyperfxAI includes SEO ranking tracking, automated content creation, customizable dashboards for team insights, competitor ad monitoring, and market intel gathering. It integrates with 160+ tools, including Meta, Google Ads, TikTok, LinkedIn, Slack, Gmail, Shopify, and WordPress.

Pricing: Freemium ($0 to $299 per month).

Try HyperfxAI

More AI branding tools to consider adding

These are strong candidates if you want to expand this guide beyond the six core picks. Zawa and Bloom are already published Toolfolio listings and both fit the article especially well.

Zawa

Zawa is an AI branding tool for creating logos, social media posts, videos, product photography, promotional materials, and other visual brand assets.

Its best fit in this roundup is breadth. Zawa can help teams move from initial logo concepts into campaign-ready creative, with tools for consistent branding across Web, iOS, and Android workflows.

Pricing: Freemium.

Try Zawa

Bloom

Bloom is an AI brand layer for generating on-brand assets from an existing brand system.

Its core strength is consistency. Bloom can update brand details such as logo, palette, and voice across assets, support multiple brands in one workspace, search for assets with plain English, and create resized or edited variants. It also lists API and MCP support, with integrations for tools such as Claude Desktop, ChatGPT, Cursor, VS Code, OpenAI Codex, and Manus.

Pricing: Freemium.

Try Bloom

Other candidates worth reviewing

• BrandMark: AI-powered logo creation, business cards, social media graphics, real-time logo editing, export formats, and commercial-use copyright.
• Canva: Broad design platform with brand kit workflows, AI-generated designs, templates, team collaboration, and multi-platform support.
• Adobe Express: Strong candidate for AI-assisted logo creation, customizable templates, and broader brand content production.
• Recraft: Worth reviewing for teams that need AI-generated vector-style visuals and more flexible brand illustration assets.
• Tailor Brands and Designs.ai: Worth checking if you want more dedicated AI logo and small-business brand identity generators in the comparison.

Which AI branding tool should you choose?

The right tool depends on the feature set you need:

• Choose Looka if your priority is AI-powered logo generation, a comprehensive brand kit, marketing material templates, social media profile templates, business card design options, and high-res logo files in multiple formats.
• Choose Brandfetch if you need access to 50M+ brand logos, brand search by name or URL, downloads in various formats, real-time brand data, or reliable APIs.
• Choose Bravemark if you need to design and publish online brand guidelines, organize brand assets in modules, and share guidelines with clients via URL links.
• Choose Artboard Studio if you need thousands of high-quality mockups, video mockups, an online editor for easy design applications, an AI generator for quick mockup creation, or Figma and Adobe Express integrations.
• Choose BrandBird if you need to transform screenshots into graphics, add 3D effects, use stylish presets, annotate images with arrows and emojis, create device mockups, or use Figma and Chrome integrations.
• Choose HyperfxAI if you need to automate ads, SEO, and social media tasks; generate on-brand images and videos for marketing; track SEO rankings; share customizable dashboards; monitor competitor ads; gather market intel; or connect with 160+ tools.
• Add Zawa to the shortlist if you want a newer AI brand kit generator that covers logos, social posts, videos, product photography, and promotional materials in one workflow.
• Add Bloom to the shortlist if you need an AI brand layer for consistent on-brand asset generation, multi-brand workspaces, plain-English asset search, resizing, variants, API access, or MCP-enabled workflows.

Wrapping up

These AI branding tools cover different parts of the branding and marketing workflow. Some focus on identity creation, while others focus on brand asset access, online guidelines, mockups, social visuals, brand kits, or marketing automation.

Start by matching your current need to the feature set above, then compare the available Freemium or Free pricing options where listed.