
Master UI/UX animation techniques to elevate user experiences and convey brand identity.

In nature, the speed of movement is never linear: objects gain speed as they begin to move, and slow as they come to a halt. Easing is the technique that allows us to convey this.

A slight delay between two or more objects creates a feeling of softness and multi-layered movement.
Fade-in, fade-out is the appearance and disappearance of an object via a transition from transparency to opacity.

A technique for transforming one object into another, creating continuity and holding the viewer's attention on a key object.

Similar to morph, masking lets us use the morphic object as a mask for photography, creating a feeling of softness and spaciousness in movement.